Direct mailer for Waters' Oasis PRiME sample preparation product. The box initially looks like the packaging for the existing product, till you open it and find information on the new product.
Internal company promotion for launch of a new product named Oasis PRiME. We played off the name's similarity to the Transformer Optimus Prime and created a piece in the shape of the Transformer truck. Once fully opened, recipients found a small toy inside, along with information about the new product.