Edge Learning Campaign
Edge learning is a subset of AI that radically simplifies model training, making it much more accessible than previous deep learning technology. As the term is not well known, we launched an educational campaign to raise awareness about the technology.
What I did: Creation of a full suite of content marketing collateral including white papers, infographic, display ads, landing page, emails, and blog posts.
View full: White paper | Infographic
In-Sight 2800 Product Launch
The In-Sight 2800 was one of the biggest product launches for Cognex in recent years. This innovative vision system uses edge learning technology to make setting up inspections easy, even without programming.
What I did:Creative direction of photography and 3D renderings. Creation of product brochure, poster, customer presentation, email campaigns, webpage, and interactive tool. Contributed to creative direction of product video.
View full: White paper | Infographic
DataMan 8700 Product Launch
A key delta for the DataMan 8700 is ruggedness: the handheld barcode reader can withstand water, oil, heat, cold, and impact, making it suitable for tough industrial manufacturing settings.
What I did: Creative direction of photography. Creation of product brochure, email campaigns, webpage, and interactive tool.
View full: Product brochure | Interactive 3D tool
Oasis PRiME promotion
Internal company promotion for launch of a new product named Oasis PRiME. We played off the name's similarity to the Transformer Optimus Prime and created a piece in the shape of the Transformer truck. Once fully opened, recipients found a small toy inside, along with information about the new product.
I love the process of making infographics. Telling a story through data and usefully visualizing it (pet peeve: infographics where they just make all the numbers really big) can be a time-consuming challenge, but one of my core interests is taking complex concepts and distilling them into visuals.
